PHA Health, Wellness, Fitness and Recreation
Management & Consulting Division
|
|
PHA Health, Wellness, Fitness and Recreation |
Robert
Bovee, (PHA) and his team of specialists
have been in the health, wellness and fitness industry for over 30 years.
PHA is highly respected and acknowledged as a premier health, wellness, fitness
and
recreation management and consulting company that specializes in providing their
specialized services in all of the following different types (corporate, public,
private, not-for-profit) of facilities listed below. When providing management
and consulting services, each Different type of business must be approached on
an individualized basis due to the fact that each and every one of the businesses
listed below are very different from each other:
|
|
|
Over the years Robert Bovee and his team of PHA specialists perfected an unparalleled range of management and consulting services. Many of the management options and consulting services that we provide cross over with one another. Therefore, depending on your needs, we can either come in to manage your entire facility or manage just the divisions you need help with. IF you have your workforces in place we can provide our specialized consulting services on multiple levels to different divisions, management and staff throughout your entire facility. These services include the following:
1. Biography/Resume/Credentials – See Robert Bovee’s resume
2. Health,
Wellness, Fitness and Recreational Design, Layout, Development and Build/Construction
PHA can either work with yours or we will provide the following specialists:
PHA provides the attention to detail and serves as an invaluable link between conceptual ideas by designers and architects to what is practical, functional and attractive to make your center successful. We have extensive experience in working with facilities, construction, architectural and design companies to do anything from converting several hundred square feet of existing space to building free standing facilities of more than 100,000 square feet. We will work hand in hand with the client liaison (s), designers, architects, construction companies and suppliers to ensure that every detail is considered when developing your center.
3. Business Plan & Projections
Without a business plan you simply don’t have a business. In fact, you
can’t even go to a bank. PHA has 27 points of value that your business
plan must have in order to go to a bank for financial support.
PHA can provide detailed budgets for capital, operational and management costs for your proposed project. These budgets are often combined with membership and revenue projections to provide an accurate picture of what the bottom line will be.
4. Equipment Selection and Specifications
PHA
has first hand working knowledge of quality equipment that your members
will enjoy using. Member preferences are also balanced with the practical
and documented knowledge of selecting reliable equipment with minimal
downtime
and low maintenance costs. We perform and maintain extensive records
on all equipment cleaning, preventive maintenance and repairs as well
as their related
costs. We continually evaluate all suppliers and tier products from sales
through
service. We attend all major trade shows, visit manufactures and distributor
facilities and speak with a variety of customers to ensure we can make
the appropriate and unbiased recommendations for any client.
5. Fitness Equipment Purchasing & Exercise Floor Design & Layout
6. Hiring, Firing, Employee Handbooks/Operational Policies
and Procedure Development & Human
Resources (HR)
PHA will work to customize all operational policies and procedures for our
clients and provide all manuals, handbooks and forms needed to successfully
operate either staffed or un staffed facilities in a safe and effective manner.
This cooperative effort involves discussion of how to operate the center in
keeping with the desired client culture. Materials include everything from
opening and closing procedures to waivers and informed consent forms to be
implemented at the center.
7. Option: Total Facility Management & Supervision
PHA and its experienced staff of Professionals can personally manage, staff
and over see every division of your fitness facility or just specific Divisions
of your Choice
8. Ergonomically Correct
9. Facility Security & Safety
Is every square inch of your facility safe and user friendly to both your members
and staff?
10. $$$ Profit Centers $$$
In most cases each of the following
$$Profit Centers$$ must be treated as a separate entity/business. Each must
be managed
separately and must be able to stand on its own two feet, pay its prorated
share of the rent and expenses and be able to turn a noticeable profit.
11. Promotional and Marketing Expertise
PHA Specializes in “Interior“ (within the facility) & “Exterior“ (Public)
Marketing, Advertising, Branding, Newsletters, Emails,/Internet, Cross
Promotions, Media/Press Releases & Public Relations. Even the very best,
most seasoned and aged facilities know they can never take their finger off
of this division
of the company.
There is no better source of advertising than word of mouth (referrals). How you let your members consistently know that your facility is by far the best and why they can’t live without it is quite an art. Furthermore, you can’t promote your profit centers without letting your members know what you have for sale. This has to be done consistently and in a professional (tasteful) manner.
A properly structured and balanced campaign will include multiple types of media throughout the year. Also, guerilla marketing and cross promotions should never be underestimated. They often out perform and earn more than the media outlets that you use. You must learn how to tie all this together for the ultimate results.
PHA understands the distinct difference in the promotional and sales process. We create a welcome environment for people of all types to join the center. We create a service versus sales atmosphere which is very conducive to the long term success and use of the center.
12. Public/Community Relations
13. Media and Press Releases
14. News Letters
15. Sales
16. Start Up Services
17. Financial Services
18. How & where to go to get your project financed
properly (financial backing)
You must be completely prepared (110%) before you go to a
bank. How you approach a bank and other lending institutions will determine
whether or not you get
financed (loans/leases/lines of credit). Your business plan and financial status
will determine what type of loans that you qualify for and what type of lending
agencies to go to.
Getting properly funded is just the beginning. You must manage your money on a daily basis. As your business matures and you pay your bills, in a timely manner, your credit will grow.
At that point it will
be time to shop around and look for “Better Money”.
Banks and lending institutions compete against each other all the time. You
just have to position you company to get the best deal/rates. I can show
you how to do this. Remember, the day that you stop managing your is the
day you
go out of business.
You must constantly oversee your credit ratings as well. Mistakes can and
do happen, credit bureaus adjust millions of business and personal ratings
everyday.
(Dunn and Brad Street, Equa Fax etc.) If managed properly, having a pristine
credit rating will never be a problem
19. Member/Guest Services and Amenities
20. Phone Coaching
21. Systems & Products
22. Key Note Speaker, Conference Appearances, Symposiums, Lectures, Seminars and Private Workshops
23. Liability Management, Waivers and Releases
Law-Suit-Proofing your facility is not only extremely necessary, if it is not
done properly it can and will totally change the outcome and future of your
facility, if not close it down all together. PHA can help you stay in the
safe zone.
24. Certification-Credentials-Education
PHA will provide nationally recognized certification courses
at your facility or at the PHA University. Robert
Bovee is a first degree graduate of (NFPT)
The National Federation of Professional Trainers and is certified and credentialed
by The American Academy of Health and Fitness Professional (Post Rehab conditioning
Specialists).
Mr. Bovee is also:
25. Client/Member Management Systems
26. Corporate Management Systems
27. Quality Management Systems
28. Employee Management Systems
29. Business Network Partners
BNP is a key component used to get the upper management members of your
facility all together once a month for networking purposes. It is also
a perfect opportunity
to invite select non-members (company owners and mangers) to attend. If they
like the facility, its corporate capabilities and what the facility can do
for their employees, you have hit a home run. Used properly, this is a great
vehicle to sign up new members in big bunches/numbers. BNP not only works
hand in hand with your corporate membership division, it should be part
a big of
it.
30. Corporate Membership
Division
If a corporation is going to shell out the money to build a quality,
on-site fitness facility or provide corporate
health, wellness and fitness memberships for their employees at a public
fitness facility they will need to be shown (in writing/contract) what
they will receive
throughout the year and how the corporation will realize the money back
on their investment.
The days are over when a manager of company located close to a fitness facility comes over and introduces himself and says he wants a special corporate price for his employees. There are multiple reasons for this, here are 2 really good ones:
PHA provides employee usage and program tracking systems, programming development, job specific strength/endurance conditioning programs, injury prevention programs, health, wellness and fitness programs, rehabilitation programs, weight management programs and educational components (weekly articles, bi-weekly lectures and monthly newsletters) just to name a few.
You must also provide the following corporate services and amenities:
Tying all this altogether and managing it can be a major undertaking if you don’t know what you are doing.
31. Web Page Design and Development
32. Nutrition Consulting & Weight
Management Clinic
One third
of the United States is medically considered over weight (15 to 29 lbs.). In
addition,
another 1/3rd is considered obese (30 to 50 lbs.) and
one out of every 100 people is 100 lbs. over weight.
Need I say more!!
The American public needs our help and PHA can show you how to do it. Your Nutrition Consulting and Weight Management Clinic should be one of the largest profit centers in your facility.
33. Day Care/Child Care
This
area and division of your facility must be well thought out. If you’re going to offer
it, your responsibility to your member’s children is paramount. Done
improperly, your liability is astronomical. Done the correct way, the members
who have
children couldn’t appreciate and respect you more. PHA can show you
the necessary details to make this area/division a successful and satisfying
venture.
34. Internet/Web-Cam Services
35. Social/Event Management
36.
Professional Personal Training and Exercise/Fitness Therapy
PHA Health, Wellness & Fitness Centers is the largest and most successful
Professional Personal Training & Exercise/Fitness Therapy Corporation in
the United States (2200 to 2600 appointments per month). The Personal Health
Approach is the only corporation to Professional Personal Training & Exercise/Fitness
Therapy Corporation that is recognized and approved by the medical field and
reimbursed by local and nationally recognized insurance companies and self
insured corporations for professional personal training and exercise/fitness
therapy. This is by far, the largest and most lucrative profit center in fitness
facilities today. PHA can show you how to do it or come in and personally do
it for you.
37. In Center Training
at:
PHA Health, Wellness & Fitness Centers University
Unlike most management companies, PHA also owns one of Rochester’s (New
York) most state-of-the-art, upscale health, wellness and fitness facilities.
We use our flag ship facility as a model and invite our potential clients to
the facility to help the generate ideas for their own facility, see how it
is done and to see our specialists in action.
PHA is also used as a learning
Center (training and education facility) for our clients and their staff.
Over the last 2 years PHA has won the following (multiple) local and national
awards:
38. $$$ CO-Pay and Reimbursement Programs for Fitness Memberships and Specialized
Programs (Holistic and Alternative Health Care and Exercise/Fitness Therapy)
from Local and National Level Health Insurance Companies and Self Insured Corporations
$$$
PHA has been recognized and approved and receiving co-payments and reimbursements
for memberships and specialized programs by local and national level insurance
companies and self insured corporations for over 12 years. The insurance companies
can be some what hard to work with if you don’t know what they are looking
for or how to design insurance based level programming and memberships. Let
PHA show you the way.
|
|